CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

The Change

China Mobile 2014

Hylink

MY WEIBO TIMELINE

Chevrolet 2014

Hylink

Sweet and sour China's strongest tone

SuanSuanRu; The X Factor 2014

Hylink

3G-The World is by your side

HUAWEI 2014

Hylink

The First LBS Concert on Earth

China Mobile 2014

Hylink

Talking The Most "Er!" Day But The Least "Er!" Choice - Chinese New Year Promotion

Talking Life Insurance 2014

Havas Media

The 2013 Snow Beer Courageous Adventure "Crossing the Himalayas" Campaign

Snow Beer 2014

Havas Media

Lenovo S890

S890 2014

Dentsu Advertising

Fun. Don't leave it too late!

Beetle 2014

DDB

McDonald's most 'macho' campaign to date for the iconic Big Mac

McDonald's 2014

DDB

Blue Show

Volkswagen 2014

DDB

Samsung Smart TV

Samsung Smart TV 2014

Cheil Greater China

New Citizen

New Citizen 2014

Cheil Greater China

Hao You Qu Chips

Hao You Qu Chips 2014

Cheil Greater China

Samsung Galaxy i639

Samsung Galaxy i639 2014

Cheil Greater China

Valentine's Day Promotion

Durex 2014