CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

The Avengers Audi TT

Audi TT 2016

L‘Oreal Men Expert Skincare+haircare

L'Oreal Paris 2016

MRM//McCann

Alipay

Alipay 2016

Mullenlowe Group

Excelle

Excelle 2016

Mullenlowe Group

Encore

Encore 2016

Mullenlowe Group

SKODA 'Clever Together Project'

Skoda Digital 2016

Leo Burnett China

Coke "Chinese New Year"

Coca-Cola 2016

Leo Burnett China

Pepsi – 2016 "Look at my 72 changes, bring joy home" Spring Festival marketing

Pepsi 2015

arkr GROUP

Alibaba E-auto as the Presenting Partner of FIFA Club World Cup

Alibaba E-auto 2015

Dentsu Advertising

Mei Yitian kung fu panda – The overall transmission is driven by large IP events

Yili 2015

arkr GROUP

New CROWN Crown 2.0T + listed cloud conference

2015

Front Networks

It's such a pleasure to have friends coming from afar

BMW China Services Ltd. 2015

Front Networks

BMW - 2014 World Cup

BMW 2015

Front Networks

BMW: April Fool's Day, if I had a BMW

2015

Front Networks

BMW maintenance "ceremony" case of WeChat activities

2015

Front Networks

Frontline Network "Soccer King" World Cup App

2015

Front Networks