CASE STUDIES | The Source

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Case Studies

Communication Strategy

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Communication Strategy Clear

Whale TV x 《Sing! China》– New voice generation music project

Whale TV 2016

arkr GROUP

GF – GF Man-Day，enjoy being a man

GF 2016

arkr GROUP

Yili – 2016 Olympic Year #"Little Feast" theme marketing

Yili 2016

arkr GROUP

Himalaya FM × KFC – the first self-made audio live show

KFC 2016

arkr GROUP

Pepsi – 2016 Pepsi Summer Marketing “夺罐就现在”

Pepsi 2016

arkr GROUP

Pepsi – 2016 "Look at my 72 changes, bring joy home" Spring Festival marketing

Pepsi 2015

arkr GROUP

Mei Yitian kung fu panda – The overall transmission is driven by large IP events

Yili 2015

arkr GROUP

DiDi APP Promotion Campaign

DiDi APP 2014

Dentsu Advertising

JIYUE Robocar Experience Center’s Digital Experience——Step into a New World

JIYUE 2022

Media.Monks

Come and Say G’day

Tourism Australia 2023

IPG Mediabrands

Brand Integration

Lee Kum Kee 2023

Havas Media Network

Brand Transformation

Puma 2023

Havas Media Network

Brand Optimization

Yili 2023

Havas Media Network

REJUVENATING A COFFEE LEGEND

Melitta 2023

PLTFRM

CHEERING AN INDUSTRY

Wines of Chile 2023

PLTFRM

LIVESTREAMING GROCERIES

Supaaa Supaaa 2023

PLTFRM

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