Introduction

China’s marketing landscape continues to expand. With the change in consumer behavior, to conquer this massive and complicated landscape is more challenging than ever. In 2017, McCann Worldgroup had to defend itself not only from the 4As big sharks, but from small shop piranhas as well. To cope with this, McCann Worldgroup has identified that most of clients prefer to work with an integrated agency that meets all their communication needs. To drive this integration, providing total communication solutions for seamless consumer journeys, we must drive a seamless operation ourselves, by breaking down all barriers within the organisation. We needed to be agile, despite our size.
With the in-depth understanding of market changes and real insight of our clients’ needs, we have quickly turned around this agency that was once divided by business units and disciplines into a united and collaborative operation. Using Truth Well Told as our guiding light, we have answered our client’s business needs by providing seamless integrated communication solutions with thorough understanding of ever changing consumer behavior, resulting in stronger client-agency relationships. Business has grown both organically, from existing clients, as well as winning new clients, further solidifying our leadership stance in the advertising industry.

Recent Awards

2017 Campaign Asia GREATER CHINA: McCann Worldgroup China, Creative Agency of the Year, Silver
2016 London International Awards 2016: Silver- PATEO I.P.D.A
Wildscreen Panda Awards 2016: Best Campaign Award - WildAid Hairy Nose
Busan Ad Stars 2017: Bronze, Film, Craft, Chevrolet, Dreams, McCann Shanghai
2016 D&AD Wood Pencil - COKE 45days

Major Clients

L'Oreal Group, SGM, Coca-Cola, Johnson & Johnson, Hawley & Hazel, KFC, Changi Airport, Nippon, Qualcomm

Recent Projects

Nippon, Princess cruise, Johnson & Johnson, KFC, Pizza Hut, C&A, Qualcomm, Mattel, Ecco, Anta, Ashley Futniture, Rehau