Introduction

Mindshare was born in Asia in 1997, a WPP start-up designed to make media exciting, fun, and life-changing. Our values of
Energy, Empathy, and Impact have guided us in a world where everything begins and ends in media.

We are the Cannes Lions Media Network of the Year 2023. Our 10,000 people work with some of the world's best brands and
companies to challenge convention. In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on
outcomes, and create the unexpected.

Recent Awards

In 2023 alone, Mindshare was named Cannes Lions Media Network of the Year, China Digital Media Award Agency of the Year, MMA China and APAC’s Agency of the Year, and Campaign Asia’s Greater China and China Digital & Media Agency of the Year. At the m360 and China Advertising & Marketing Awards, Mindshare China was the most awarded agency.

Major Clients

Unilever, LVMH, Qualcomm, Haidilao, Nike, Yili, Uniqlo, Ford, Lincoln, Lufthansa, L'Occitane, Alibaba, Tourism New Zealand, General Mills, Zespri, Rolex, KangShiFu etc.

Recent Projects

Mindshare was appointed as the Media Agency for Haidilao, TCL, Linsy, Qatar Airways, Capital Library of China, and Godiva.