At present,  in addition to paying attention to brand cost performance, consumers are more interested in personalized, trendy and explosive products  in the e-commerce Internet environment of the apparel industry. Therefore, Semir has created the exploration and innovation of the channel and marketing model in recent years - Semir "Super Fan Festival". 

We use the concept of “play together”, “ fashion together” and “buy together” to create a super fan festival with the theme of “happy  together”.  We also produced and filmed the creative theme videos, the tik tok videos and the theme posters of the Semir super fan festival. In addition, the official Weibo of Semir has gathered popularity for the super fan festival through countdown posters, pre-heating videos, and interactive topics with fans. Consumers participate in the interactive event who have a chance to win the super fan festival gift box designed by arkr.