Description
Challenge: Only 3% of girls in China aged 17-24 go to the gym. Our objective is to inspire them to take up sport for life, buy more adidas products, and wear them when engaged in
sports together.
Idea and Exe
Challenge: Only 3% of girls in China aged 17-24 go to the gym. Our objective is to inspire them to take up sport for life, buy more adidas products, and wear them when engaged in
sports together.
Idea and Exe
2014
Adidas
Adidas