2018 marks the 10th anniversary of Alibaba‘s Double 11, the single biggest Shopping Festival in the world. As Alibaba Group's overseas media strategy and buying agency, MediaCom launched a bespoke Double 11 brand campaign across the 10 most strategically important markets. During the Double 11 period in 2018, we not only helped Tmall to create mass brand exposure but also made impressive sales performance. In the covered market, the index of user search interest was raised from 50 to 100, which showed the effective promotion of the brand awareness of Tmall.