The combination of SEM + SEO helps the brand to expand traffic, advertise through SEM, and achieve the internal website optimization and content team operation, developing a greater result. We implant brand information into the media platform to attract consumer attention, communicate with users through "experiencing, sharing, answering" and other ways, attracting users to search. At the same time we highlight the brand, build brand image and trust, infiltrate the brand into the minds of consumers. Since the implementation of the project, the search engine home page are all the results of SEM + SEO, including SEM ads, official website SEO results and encyclopedia, Baidu zhidao, pictures, news releases and so on. The brand traffic has increased by 30%, and Merchants Bankcard capacity has increased by 20%.