In the context of the continuous decline of the DS brand in the Chinese market, we reorganized and reposition the brand image of DS and transformed it into an artistic and fashionable car brand.

With the launch of the new member of SUV DS 7 limited edition, we position the car as trendy fashion item and name it as DS 7 2021 early spring limited edition, because of the car is full of craftsmanship and materials popular in the French luxury industry, such as Nappa leather the same material used for luxury hand bags, luxury BRM flip clock, high-definition pearl stitching technology, etc., so we Creatively campaign the car as the largest fashion item in 2021, on the event, we created a large jewellery like box with DS 7 inside the box for the opening ceremony to reveal the largest fashion item in at a trendy landmark in Chongqing. At the same time, we launched the "Feel", "See", "Touch", and "Move" sensory viral videos, showing the craftmenships behind the masters making of the fashion item, with various social materials, Maximize the volume of sound propagation within a limited budget.