Challenge：The client hoped that this heart-warming publicity, which was about more than sales, could capture the society's concern, thus expanding the business of DiDi. 
Insight：IIn Chinese society, business women are a group most in need of care. In addition to pressure from career and life, they are also faced with a threat from the unsafe social factors. 'Be good to yourself' has become their strongest inner demand. 
Solution：#You deserve a better ride# From the perspective of caregiving, we unfolded a series of on-line and off-line advertising campaigns centering on the advertising of 'You deserve a better ride'. 
Result：
1. On the first day of being on-line, it was the TOP 3 topic on Weibo for nearly an entire day. 
2. In only three days, its click rate on the Tencent Video surpassed 10 million. 
3. The sentence pattern of 'If...at least...' was called 'DiDi style' by netizens. It occupied the entire moments of WeChat on the day of launch, with its activity page being visited 20,000 times per second and even collapsing the server. 
4. The quantity of orders of DiDi APP doubled.