Strategic insight：

We acknowledge coffee that can let us feel relaxing and free. We break the stereotyped thinking. With fragmentation properties of the audio, we choose to corporate with FM Himalaya to make the first self-made audio live show in China for KFC coffee – FM KFC Coffee.

Creative execution：

A group of stars and big coffee anchors on the Himalayan FM were invited to create the first 24-hour audio live broadcast program. Using KFC‘s 5000 stores for online live diversion, and create 3 live broadcast rooms in Beijing、Guangzhou and Shanghai’s KFC stores. Invite the Himalayan FM anchors to the store to gather people for the KFC store.