此自适应网站仅支持 Chrome、Safari、Firefox 及 IE9以上版本。 This responsive site is only compatible with Chrome, Safari, Firefox, and IE9 & above.

LIGHTING UP A MARKET

Description

BIC has been the world's largest manufacturer of lighters and stationery since 1973.

Beginning in 2017, we conducted extensive market research and leveraged it to develop BIC’s new position, reframing the lighter as a fashion accessory. We designed new product lines and have continued to assist in the brand’s online expansion.

Since 2022, we have further helped penetrate the market with research, strategy, and development of offline POSM.

BIC has been the world's largest manufacturer of lighters and stationery since 1973.

Beginning in 2017, we conducted extensive market research and leveraged it to develop BIC’s new position, reframing the lighter as a fashion accessory. We designed new product lines and have continued to assist in the brand’s online expansion.

Since 2022, we have further helped penetrate the market with research, strategy, and development of offline POSM.

More Case Studies

PUSHING COOLNESS A.NI.MA 2023

REVEALING BEAUTY BeGlow 2023

CREATING DISRUPTION Le Mini Macaron 2023