Description
BIC has been the world's largest manufacturer of lighters and stationery since 1973.
Beginning in 2017, we conducted extensive market research and leveraged it to develop BIC’s new position, reframing the lighter as a fashion accessory. We designed new product lines and have continued to assist in the brand’s online expansion.
Since 2022, we have further helped penetrate the market with research, strategy, and development of offline POSM.
BIC has been the world's largest manufacturer of lighters and stationery since 1973.
Beginning in 2017, we conducted extensive market research and leveraged it to develop BIC’s new position, reframing the lighter as a fashion accessory. We designed new product lines and have continued to assist in the brand’s online expansion.
Since 2022, we have further helped penetrate the market with research, strategy, and development of offline POSM.
