In 2017, we helped Momo reposition from a dating app to a video social networking app to get to know people better through the brand’s new video networking function. Based on the local insight that social media relationships are often superficial, we launched two bold and insightful campaigns to “get to know me”, beyond the superficial. Momo’s revenue increased by 215% in Q2 vs Q1 after the first campaign, and by the end of June, active monthly users increased by 20% year on year. After the second wave in August, videos achieved 12 million views in the first week, and the campaign became a hot topic on social media.