Oreo's gameplay upgrade, through the iconic twisting bubble gesture as the protagonist of the game, redefining the classical gameplay to a new way , turning the "twisting" and "bubbling" gesture into the entrance to unlock the AR GamePlay. United Alipay effectively leverages the latest technology to increase the interaction between the Oreo brand and consumers from 2D to 3D. Cross-circle layer network-wide multi-dimensional communication, and more cross-border cooperation with Ant Manor, play games to dress up. The same biscuit twists and bubbles, but the difficult new gameplay.

Campaign Performance:Oreo AR Bounty Challenge total PV: 750w+; total UV: 670w+；Alipay Ant Estate x Oreo AR Jumping on the line 1 month: UV up to 2500w+；#Are you the one who play Oreo most# Weibo topic:Reading volume: 1 billion; Discussion volume: 50.14 million