Strategic insight：

In 2016, Pepsi hopes to “bring joy home” to make new ideas. In the Year of the Monkey, using the monkey king image of “六小龄童”to let pepsi become it. Through the Year of the Monkey, the “ Monkey King Memorial Can” was launched to achieve full cooperation between online communication and offline coverage.

Creative execution：

1. Cooperate with “六小龄童” to inject Chines cultural  elements

2. Viral spread in the circle of friends and Weibo, attracting netizens’ attention

3. Launch a limited edition of memorial Can  to push the spirit of "Le" to a climax.

4. Increase the interaction rate by using WeChat  interaction mode, which greatly improves the product stickiness.

1. Cooperate with “六小龄童” to inject Chines cultural  elements

2. Viral spread in the circle of friends and Weibo, attracting netizens’ attention

3. Launch a limited edition of memorial Can  to push the spirit of "Le" to a climax.

4. Increase the interaction rate by using WeChat  interaction mode, which greatly improves the product stickiness.