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Pepsi x Shanghai Disney Resort –2016 Pepsi Christmas Marketing “Disney Fantasy Journey”

Description

Pepsi“Desire, just now”and Disney “lighting the dream”,combining two super brand DNA, the overall marketing campaign of online and offline which based on Christmas,

We has created a “Disney Fantasy Crossing Tour” for young people, allowing top-ranking star Li Yifeng to lead consumers to start this journey. A fantasy Christmas PARTY exclusive to them which connects consumers' ordinary life with Disney's fantasy time and space. We create and fulfill dreams for young people and encourage them to realize their desires right now. 

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