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Puma faced a PR crisis in 2021 which affected its brand equity and sales. Through youth passion points media strategy and planning, Havas helped put Puma back on the road to brand health and sales recovery.Puma faced a PR crisis in 2021 which affected its brand equity and sales. Through youth passion points media strategy and planning, Havas helped put Puma back on the road to brand health and sales recovery.
2023
Puma
Puma
