So You Think You Can Dance

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Challenge: To Increase brand awareness and to impose trendsetting leadership. To increase favorability among 18-29 young adults.

Idea and Execution (Solution): The "So You Think You Can Dance" talent show was ident

Release Date

2014

Client

Samsung

Brand

Samsung

Starcom since 2003 starcomww.com/ heath.ding@sh.starcommedia.com View Agency Profile

Dettol Dettol 2014

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