Year of 2020 is not only a big challenge, but also a great opportunity for Taobao iFashion Week. arkr Group co-created an internet fashion week for Gen-Z with Taobao iFashion Week as a pioneering fashion IP. Look book of the new season presented diverse stylish outfits by Nana OUYANG, who’s the brand ambassador lately, to strongly deliver the key message of ‘New Season, New Arrivals’ with millions of products and establish the brand position ‘top trends for spring in Taobao iFashion Week’ in consumers’ minds.