Every Chinese New Year sees the World’s Largest Human migration, with millions making their way homewards. Traffic is heavy and the chances of accidents are high.

Leading up to Chinese New Year 2019, the Ministry of Public Safety has highlighted that while on-road fatalities have seen an increase over the past 5 years; those of motorcyclists increasing by a whopping 40%., An average Chinese motorcyclist heading home is 56 times more likely to suffer a traffic fatality than any other road user, and never being able to meet his family again.

Seeing the level of apathy around a burning social issue, Kuaishou a popular social sharing network decided to open a nation-wide conversation around changing riding attitudes. This is because Kuaishou believes in the power of ordinary stories to inspire changes in society.

Kuaishou was able to vividly demonstrate that there is more to a rider making his journey home than meets the eye - that there is a family behind every rider.

Making it true stories of the people, told by the people themselves.