Description
Challenge: When Chinese guys aged 30-45 buy an SUV, they do it because they crave adventure. But the Roewe W5 was a new, local brand. It had no history and no story to tell.
Our task was to turn it from being seen as a new, untried car,
The Tiny Badget That Sold Lots of Cars
Release Date
2014
Client
SAIC
Brand
Roewe
Agency
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