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A High-end Beauty Brand - Achieved 3x Dormant Users Recalling Rate During the "Double 11" Shopping Festival

Description

A high-end beauty brand wanted to activate dormant users and increase sales during Double 11. DeepZero proposed a solution: precise segmentation using intelligent models and data analysis, matching different offer strategies for each user group, and connecting with the brand's WeCom through an intelligent task platform. The result was a 3x increase in dormant user recall rate and a million-dollar sales increase. The brand also achieved personalized communication between offline store BAs and consumers, improving communication efficiency and conversion rates.

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