Our approach involves using DeepZero | iPinYou proprietary labeling system, third-party beauty audience packages, and third-party data to establish China target audience matrices for the diverse brands within the group. We then activated these audiences through programmatic advertising campaigns and analyzed the exposure and click-through rates to modify targeting strategies. This provided us with valuable insights to optimize the campaign and successfully target high-value customers. Additionally, we connected media and social activation for e-commerce growth and optimized advertising strategies using e-commerce performance data to improve targeting and creatives.