The brand benefited from an integrated online and offline omnichannel touchpoint solution developed by our team, which enabled personalized customer communication through various channels such as WeChat, SMS, and email. We also built a customer data management platform from scratch and conducted customer insights analysis to support daily marketing activities. Additionally, a full-channel direct customer solution was constructed to improve business metrics and predict lead intent. As a result, the brand's effective communication rate with leads increased by over 130%, lead intent rate increased by over 30%, and effective reach rate of marketing activities increased by over 40%. These improvements helped the brand achieve breakthrough performance.