DeepZero | iPinYou provided comprehensive business planning and phased implementation consulting for the project. We aggregated, governed, and analyzed the group's customer data across all channels using a CDP system to identify high-value customers and tagged them. Then we used an automation marketing module for efficient and personalized outreach. This resulted in increased coverage across all channels and achieved the goal of increasing single-channel repurchase rates and overall sales. Six months after the system went live, the group's cross-channel customer ratio increased by 20%, and the average customer order value for cross-channel customers increased by 76%.