Strategic insight：

We let the spokesperson hu ge immerse himself in the perspective of ordinary users, experience the process from being vexed by the problem to being exulted by solving the problem, so as to comprehensively enhance the interestingness and sense of substitution of communication experience, and create an immersive marketing for the first spokesperson of the TV business.

Creative execution：

The topic of madness has sparked a hot topic: Interesting questions and answer posters are put on the  subway. At the same time, offline red five Zhenti set to guide users to find the answer on APP；

Direct promotion to achieve effective pull new:promotional TVC around the theme of red envelope rain and  tornado, shooting funny promotional ads, simply and directly pull new;

Humorous brand video Shows the daily life of the user: Hu Ge uses Xiaohongshu to become life talent, and launches three brand videos on the line, showing the daily life of Xiaohongshu in a relaxed style.