Yasmin Upends Women's Cognition
Women’s long-term oral contraceptive short-acting contraceptive – Yasmin 2018 brand new series of brand vision launched. As the leading agent of brand marketing of Yasmin, we shoot the brand new TVC. In order to target elite urban women with stable relationships, the company has tailored thematic marketing activities close to their life scenes, and conducted precise targeting. While the overall sales volume has been significantly improved, it has also gained the effective brand communication value.
As of press time, during arkr's nearly 2-year service cycle as the leading agent of Yasmin brand marketing, Yasmin's brand voice volume increased by 97.5% and online search index increased by 26.1%. Yasmin's overall sales volume of YTD increased by 24% year-on-year, among which the e-commerce channel with the strongest digital power increased by 126%.