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Yili needed to optimize its media investment across its entire product portfolio. Havas took over the operation of Yili’s DMP and improved its ability to target and retarget the right audiences with the most efficiency and effectiveness.Yili needed to optimize its media investment across its entire product portfolio. Havas took over the operation of Yili’s DMP and improved its ability to target and retarget the right audiences with the most efficiency and effectiveness.
2023
Yili
Yili
