Moms elect baby’s meals seriously, especially the nutrition contains in meals – the large size nutrition molecules cannot be absorbed by babies, or over-simple nutrition intake will lower baby’s resilience. All about baby’s nutrition needs, is under mom’s control! So when moms pick a infant milk formula for their baby, they would prefer the one more closed to breast milk.

arkr Group recently launch a marketing campaign for Aptamil to communicate the closed to breast milk formula with the rare, activated bifidobacterium breve M-16V and GOS/FOS that simulating HMOs to imitate breast milk nutrition which can help baby on their resilience.

It launched with the theme of “Dual-Nutrition Couple, Activating Baby’s Resilience”, with an all-rounded integrated marketing campaign to put the social hashtag #Exploring The Nutrition World# on trend.