Strategic insight：

Various yoghurt products are emerging in the market, and the competition in the industry is becoming increasingly fierce. In order to strengthen the unique selling point of the two ingredients of Yoplait Fiber +1 to protect gastrointestinal health, and effectively implant them into the minds of consumers, we based on the core dissemination point of “drink a cup after meal， double protection” to emphasize the product advantages of the two RTB "double" protection, which more emphasis on seizing the "after-meal" scene, so that consumers and Yoplait  Fiber No. 1 establish a link to the meal scene.

Creative execution：

Invite Jessie, the hot fitness goddess on the popular fitness app, to be the "Chief Early adopter" of Yoplait Fiber +1 and shoot a Lifestyle video；

United popular KOLs to recommend product，focus on daily life scenarios and combine product selling points so that stimulate consumers to buy from different dimensions and perspectives of different people.

With the help of the platform, the target audience was finely planted, which effectively improved the product conversion rate, and finally created a popular yogurt, which also improved the brand image of Yoplait Yogurt.