CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Caltrate: Building Bone Strength for Bending Mom

Caltrate 2016

Leo Burnett China

Coke "Chinese New Year"

Coca-Cola 2016

Leo Burnett China

Xiao Ming Tong Xue: How to Win the Support from Teenagers

Uni-President 2016

Leo Burnett China

SKODA 'Clever Together Project'

Skoda Digital 2016

Leo Burnett China

Samsung Launching People Mixed Talents Campaign

Samsung 2016

Leo Burnett China

Zhong Hua - Mini Roadshow

Zhong Hua 2016

Cosine

Chivas 'Win The Right Way' Campaign

Chivas 2016

HAVAS WORLDWIDE

Mate 7 Jazz Life- 'native music advertising'

Mate 2016

Maxus

RESUME-THE BIRTH OF TRUST, Bank of Communication social campaign

Bank of Communication 2016

Maxus

Wish You Were Here- Huawei Honor 6 ‘Groufie' Brought 1.5M Chinese People Together

Honor 2016

Maxus

Let your home letters fly home’ CNY campaign

Centrum&Caltrate 2016

Maxus

Coca-Cola Share A Coke 2015 Campaign

Coca-Cola 2016

McCann Worldgroup China

SGM Cadillac ATS-L

SGM Cadillac 2016

McCann Worldgroup China

L‘Oreal Paris Revitalift

L‘Oreal Paris 2016

McCann Worldgroup China

VOLKSWAGEN - CLEAN AIR IN A BOX

VOLKSWAGEN 2016

DDB

Samsung mobile phone - Promotors Management

Samsung mobile phone 2016

Dawson