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The Source: An In-Depth Study of Client-Agency Relationships in China

The latest hardcopy version of The Source is now available for the public. A premium 300+ page hardcover book, "The Source" is a practical resource for marketers and agencies seeking to learn about the latest relationship trends as well as the Top Agencies in China.

Contact teriea@rthree.com to order a copy.

The Source is a biennial research project that comprises of two parts:

Topline findings from the 2022 China Agency Scope Study

In 2020/2021, our team met and spoke over 500 senior marketers and procurement professionals in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other cities creative, covering advertising, marketing services, digital, E-Commerce, martech and BTL agencies. The study analyzes more than 600 client-agency relationships across over 250 companies.

The results shine a light on:

  • Agency selection trends
  • Agency compensation trends
  • Procurement trends and more

Profiles of the top 150 agencies in China

The Source book covers over 150 of the top Creative, Media, Digital, PR, Marketing Services, E-Commerce, MCN, and Martech agencies in China.

To order your copy or to request a sample,
Contact teriea@rthree.com to order a copy.