CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Pepsi Challenger Alliance

Pepsi 2016

Mindshare

L'Oréal Pari

L'Oréal Pari 2016

Mindshare

Master Kong

Master Kong Noodles 2016

Mecool

Dove Pocket

Dove 2016

Mecool

VS - Urban Luster

VS 2016

Mecool

“Durex Air, more than absolutely thin” campaign

Durex 2016

HAVAS WORLDWIDE

Chivas 'Win The Right Way' Campaign

Chivas 2016

HAVAS WORLDWIDE

Dong Feng Citroen C4 Launch Campaign

Citroen 2016

HAVAS WORLDWIDE

Chevrolet "MyChevy" APP

Chevrolet 2016

Publicis Wangfan

Kiehl's "Online 3D Exhibition"

Kiehl's 2016

Publicis Wangfan

Biotherm HOMME “Live Like A Man”

Biotherm 2016

Publicis Wangfan

“The Voice Donor 1.0” & “The Voice Donor 2.0”

WeChat 2016

Publicis WORLDWIDE

Road Safety - "No Belt No Drive"

AXA 2016

Publicis WORLDWIDE

Accor Hotels - Book Your Next Memory

Accor Hotels 2016

Publicis NURUN

Martell - Noble of our Times

Martell 2016

Publicis NURUN

L'Oreal - E-Commerce solutions for luxury divsions

L'Oreal 2016

Publicis NURUN