INSIGHTS | The Source

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Insights

Digital Media Buying

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Digital Media Buying Clear

2023 / R3

Digital Media Buying Traditional Media Buying Media Strategy & Planning Media Auditing Agency Review Cross Categories
Zhejiang Unveils Metaverse Industry Development Action Plan, Targeting a 200 Billion Yuan Industry Scale by 2025 2022 / Zhewen Interactive

Communication Strategy Digital Integrated Campaign Digital Media Buying .Com
DeepZero iPinYou Insights Targeting China’s B2B Decision Makers, a Brand Awareness Case Study for Department of International Trade UK 2023 / DeepZero | iPinYou

Marketing Research & Analysis Digital Media Buying Data Management Public Services
R3 2023 China Media Inflation Report 2023 / R3

Traditional Media Buying Digital Media Buying Communication Strategy
Media Investment Effectiveness Whitepaper 2022 / R3

Traditional Media Buying Digital Media Buying Media Strategy & Planning Personal Electronics
Winning On Media Metrics - An R3 Report 2022 / R3

Traditional Media Buying Digital Media Buying Media Strategy & Planning Entertainment, Media
2022 China Media Inflation Report 2022 / R3

Marketing Research & Analysis Traditional Media Buying Digital Media Buying .Com
The Duel Engine of E-commence Growth 2020 / R3

E-Commerce Communication Design Digital Media Buying Marketing Research & Analysis Miscellaneous
2020 R3 Scopen China Agency Scope - Extract 2020 / R3

Marketing Research & Analysis Digital Advertising Digital Media Buying Entertainment, Media
Winning On Media Metrics 2018 2018 / R3

Digital Media Buying Media Strategy & Planning Media Relation Entertainment, Media
R3 2016 China Agency Scope 2016 / R3

Marketing Research & Analysis Digital Advertising Digital Media Buying .Com
ZenithOptimedia - Mobile of Everything 2014 / Zenith

Media Strategy & Planning Digital Media Buying SEO / SEM Personal Electronics