CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

FMCG

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

FMCG Clear

CLEAR & Tmall Drone Show

CLEAR & Tmall 2021

Always

Ambrosial Popsicles Summer Counter-trend Marketing Campaign

AMBROSIAL 2020

UNIQUEAD

KFC - The Iron Hammer’s Tears

KFC 2020

Ogilvy

Vinda x Wu Huang IP – Demystifying the explosion of the “sucking cat” paper towel

Vinda 2019

arkr GROUP

SCJohnson Total Promoter/Merchandizer Management

All brands 2019

Always

An Unexpected Partnership

Five 2019

MediaCom

Coffee Mate

Dove 2019

MediaCom

General Mills Total Promoter Management

All brands 2018

Always

Whispers with Xiaomi

Dove 2018

MediaCom

2018 BOUNCE 2.0 CAMPAIGN

FIVE 2018

MediaCom

Snickers Air

Snickers 2018

MediaCom

Wyeth

Wyeth 2016

1FusionDigital

Unilever Total Promoter Management

All brands 2012

Always

Brand Integration

Lee Kum Kee 2023

Havas Media Network

REJUVENATING A COFFEE LEGEND

Melitta 2023

PLTFRM

LIVESTREAMING GROCERIES

Supaaa Supaaa 2023

PLTFRM

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