Introduction

Publicis Influence is a brand under Publicis Groupe, focusing on influencer marketing. It is dedicated to building influence for our clients and creating a meaningful impact on business and society. Publicis Influence provides brand influence improvement strategy, digital communications strategy, social media operation and delivery strategy, platform strategic partnership planning, data mining and analysis, media relationship establishment and maintenance, KOL/celebrity collaboration management.

Recent Awards

•2024 Bronze Asia-Pacific Stevie Winner - Award for Innovation in Social Media Marketing
•2023 Bronze Campaign Greater China Agency of the Year Winner - Influencer Marketing Agency.

Major Clients

•Automotive: JLR / Avatr
•Trendy & Fashion: Li-Ning
•Home & Furnishing: Nippon Paint / Villeroy & Boch
•Technology: Bose / Huawei
•B2B: 3M
•FMCG: Mondelēz
•Luxury: Chow Tai Fook

Recent Projects

•End-to-end influencer marketing solutions
•Strategies to improve brand influence
•Partnerships with strategic platforms
•Data mining and analysis
•Establishing media relationships
•Managing collaborations with KOL and celebrities
Leveraging Publicis Groupe's proprietary influencer data tool - Fluency - Publicis Influence will advance the ability to track influencers’ data through Voice Volume (SOV), Word of Mouth (WOM) and Social Amplify Value (SAV), measuring the value of brand influencers.