Challenge: To growth its online commerce platform, Alibaba needed a major move to make its 'internet car' stand out amongst all the local and foreign car brands.
Insight: Football, one of the most popular sports in China and around the world, has the potential to present Alibaba E-auto to a global market while upholding the group's strategic focus on health and happiness.
Solution: Knowing their 'Health & Happiness' Strategy, we introduced the possibility of Alibaba entering the sports industry. After two months of work, Alibaba Group and FIFA signed the deal in Tokyo. 
Result：
1. This campaign made China's e-Commerce giant, Alibaba, the first Chinese company to be a Presenting Partner of the FIFA. In only two months' time, we turned Alibaba into one of the top players in the global sports industry.
2. Signing the Presenting Partnership with the FIFA made the Alibaba E-auto the most talked about car brand in China and abroad. The 8-year sponsorship of FIFA Club World Cup brought the brand's new 'internet car' instantaneous fame. 
3. This year's games were broadcast in over 100 countries, watched by billions of people. Several thousand Chinese travelled to Japan to watch the games live. The FIFA CWC is successfully rebranded as the 'Alibaba Cup'.