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An Unexpected Partnership

Description

This is a story of how we made Wrigley's new gum brand, FIVE, stick in the most unexpected place. Our goal was to position FIVE and its stronger flavours as their secret weapon to gain an edge over their rivals: Chew FIVE to upgrade your five senses! FIVE partnered with the biggest title in the eSports league: King of Glory and their incredibly popular Pro League events.

Release Date

2019

Client

Mars

Brand

Five

Service Scope
Communication Strategy
Industry
FMCG

Agency

MediaCom since 2005 www.mediacom.com rupert.mcpetrie@mediacom.com View Agency Profile

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