Save The Children has launched the campaign ‘Beautiful Fairytales’ to celebrate the 100th anniversary of its foundation, educating more people to understand their missions and projects as well as raising the public awareness on children’s well-being. 
The key challenge is to increase the perception of Save The Children in China so that more and more people can pay attention to and advocate for the right of children.
The campaign was created to perfectly match the brand demands, which adapted three typical successful cases into fairytales ‘Duoduo Pig’, ‘I’m not a Freak’ and ‘A Little One-handed Painter’ respectively. The real prototypes appeared when three stories ended happily, to show the big changes in these prototypes’ real life with the help of Save The Children, and to introduce the achievements they have made in China for 25 years.