Description
Established in 1949, Wines of Chile is a non-profit, private organisation of Chilean wine producers dedicated to promoting the quality and image of Chilean wines.
For the past 9 years, through strategic communication planning, we have elevated the reputation of the Wines of Chile in China.
We reorganised brand identity and promotion approach to reach more target customers and stay relevant by generating innovative approaches.
Established in 1949, Wines of Chile is a non-profit, private organisation of Chilean wine producers dedicated to promoting the quality and image of Chilean wines.
For the past 9 years, through strategic communication planning, we have elevated the reputation of the Wines of Chile in China.
We reorganised brand identity and promotion approach to reach more target customers and stay relevant by generating innovative approaches.