Since 2012, WPP has been Huawei’s partner in building their global brand. WPP is providing global branding, advertising, media and public relations expertise to Huawei. As part of the WPP team, Ogilvy has been managing Huawei’s brand strategy and advertising across 60+ markets, propelling the tech giant to become one of the world’s top 50 most valuable brands. Ogilvy won Huawei’s first Cannes Lion in 2016 and since then has developed many award-winning campaigns across its B2B and B2C business units. Today, Huawei and Ogilvy continue to create innovative, boundary-breaking campaigns to establish Huawei’s position as a leader in 5G, AI and photography and fulfill the brand’s promise to bring digital to every person, home and organization, for a fully connected, intelligent world.