Strategic insight
In most brands are promoting oil to improve personal image, arkr insight into the daily image of boys, it doesn’t matter, but by the girls abandoned, very serious. Being praised by girls is one of the main motivations for boys to change. We summed up the big idea "not greasy, just praise you!", combined with the interesting subculture, the consumer insight and interactive form of creative display, so that Gough's new net source control oil series successfully in the same kind of products stand out.

Creative execution
The Tik Tok Challenge in Summer: Deep lying in combination with Tik Tok's content marketing game, inviting four KOL members to form a Gough " Praise Women's Group" to launch creative advertising on topview, using the native UI interface to interact with consumers;

Universal battle, collection Tik Tok Challenge: With quart stickers attracted a large number of natives to participate spontaneously, invited 13 Tik Tok ring-style alienation of male KOL to participate, for the Praise sticker Customized exclusive content；

Tik Tok & JD two platforms: through a high proportion of traffic for JD.com resources, to achieve sales transformation；

The surprise content in the Praise box leads to a second stream: the QR code of the card attached to the gift box unlocks the surprise of the Praise women's group and leads consumers to the JD.com official flagship store to collect coupons to facilitate a second purchase.

Campaign Performance:the Praise women's group and Tik Tok Challenge data, both are higher than the Tik Tok platform average data 1.5 times -2.5 times, video playback is the men's skincare industry's first, more than 3 times the industry average JD.com data shows that Tik Tok to JD.