In collaboration with Gudetama, the popular Janpaness Culture IP, adidas neo and TBWA\Shanghai launched a new social campaign on Douyin in China.

The campaign initiates a Gudetama video dance challenge on Douyin, the highly addictive short video streaming app, encouraging users to generate their own videos. To participate, people can freely upload their own Gudetama dance videos anytime and anywhere by adding the hashtag #goodday大妈舞