A first ever O2O2O immersive campaign that fully connects consumers to both a virtual and real-world encounter.

Consumers begin their customer journey via an AR retail shoppable event through online APP, all the while encountering the AR retail experience in the physical retail stores. The campaign encourages creators to step into the magic microworld of adidas COLD.RDY apparel collection, which introduces the shoppers to the warmth lock-in and breathable material-made technology in an innovative and artistic way.