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Challenge: Amidst a series of crises since 2011, JOHNSON'S BABY(JB) has lost both trust and market share in China.
JB was keen to connect back with consumers and re-build its reputation.
Idea and Execution (Solution): In May, the first Mother's Day was
2014
Johnson & Johnson
JOHNSON's Baby
WOW!MTEE
Metersbonwe
2014
Find the "V" Lady
Clarins
2014
Pump It Forward - 7 sqm of love
JOHNSON's Baby
2014
