Wyeth hopes to deepen cooperation with Baidu platform through native ads with the new concept of "sphingomyelin" associating with Wyeth gold milk powder to promote the brand popularity.
 With the concept of "sphingomyelin" as the origin of the content, the original content platform can be reached through keywords, which will arouse the user's attention. Then through the close of the search platform content, association can be established between brand products and keywords to guide the purchase transformation and form a bi-directional "ecosystem of native content." After 2 months online, product page views have reached 38 million, an increase of 25%. Attention for keyword attention has increased from 0 to 300, appearing in the first place of the search recommended hot words drop-down box.