Tencent Nintendo Switch™ partnered with TBWA\Shanghai to launch its social campaign for Ring Fit Adventure, bringing to life a fantastic world where real-life exercise is used to defeat enemies.

Ring Fit Adventure is recognised not only as an adventure game, but for its ability to give players a workout.

To appeal to a wider audience beyond gamers, the campaign collaborated with BonBon Girls 303, a newly formed Chinese all girl group from Chinese reality show 2020 Produce Camp.