CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

LeFun Run

Smartphone 2014

Visa WeChat Launch

Visa 2014

Uncle Media

Mountain Dew

Mountain Dew 2014

Uncle Media

So You Think You Can Dance

Jaguar

Uncle Media

Huawei Ascend W2

Huawei Ascend W2 2014

Publicis Vivid & Betterway

May Flower Roll Paper Weibo

May Flower Roll Paper 2014

Publicis Vivid & Betterway

Radio Shack CNY Campaign

Radio Shack 2014

Publicis Vivid & Betterway

Asian Youth Games, Nanjing 2013

Asian Youth Games, Nanjing 2013 2014

Publicis Vivid & Betterway

Midea Brand Campaign

Midea 2014

BAC

So You Think You Can Dance

Samsung 2014

Starcom

AB-InBev

AB-InBev 2014

Mecool

Establish mobile platform for NCI eCommerce

NCI 2014

BAC

Sauce condiment products

Sauce condiment products 2014

Mecool

Abbott

Abbott 2014

Mecool

Green Strategy

MengNiu 2014

BAC

Mizone

Mizone 2014

Mecool