Managing the City Branding programme of MICE Hangzhou, charged by Business Events Hangzhou from Sep. 2016. For the public, we designed a brand image and slogan and initiated online and offline activities, event marketing, seminars, roadshows, etc. around the world, aiming to brand Hangzhou as a top exhibition city. In the local area, we integrated suppliers in Hangzhou, conveying the brand spirit, packaging products, co-branding and marketing the promotion campaigns.